A Thought on Wi-Fi
As industry veterans, we get to sit in many strategy and planning sessions with our customers when they are thinking about starting up a new Wi-Fi network or even expanding an existing setup. Over the years, we’ve picked up some pointers which we think it’s worth sharing. In this post, we are going to talk about F&B Wi-Fi.
We sat down with an owner from one of the top F&B chain in the country and surprisingly he is a technology geek himself! He has his own view about Wi-Fi analytics where the information captured today isn’t useful towards his business at all. He made a comment “I don’t need Wi-Fi to tell me what I already know or something I am not interested!”
Just to mention a few more:
- I don’t need to know how many male or female coming into my restaurant. I want to know how many didn’t come!
- I don’t need Wi-Fi to confirm when is the busy hour in my shop, my cash register has it all!
- I don’t need to engage my patrons with Wi-Fi, I want to engage those who went to my competitors instead!
Today, many Wi-Fi setups in F&B is either giving no analytics or rudimentary information that don’t offer great value to the business owner. Not to mention some patrons who hog a table by spending a minimum amount and downloading every last bit of Internet possible over F&B Wi-Fi connection. It is crucial that when a retail or F&B store offers Wi-Fi to their customers, the user experience needs to be tailored to their needs to ensure a win-win situation for both patrons and the owner.
In AttreLogix Networks, our eaziWi5 cloud-app is custom developed to address some of the most challenging environment when it comes to deploying any kind of Wi-Fi networks. There are no two networks alike, we customize and deliver every Wi-Fi hotspot experience according to the needs, to ensure it fits the venue and only the venue! Beyond that, we revisit our customer regularly to review and ensure that the Wi-Fi network we set up stays alive and kicking!
Contact us at info@attrelogix.com today to learn more.