Cloud Analytics for Smart Bus Stop

With close to 2,000 bus stops in both Seberang Perai and Penang island, bus stops have been a way of making public space just like many other familiar components in Penang’s built environment such as green city, open gyms, community parks and town centers that bond people across the social fabric.

Waiting for a bus never needs to be frustrating again with the advent of smart bus stops. Collaboration with edotco Malaysia and Fortesys, AttreLogix Networks is selected as the cloud analytics platform behind the Penang Smart Bus Stop Wi-Fi. The bus stop kept passenger informed on changes in bus schedules, traffic conditions, provide up to date neighbourhood news and happenings as well as powerbank sharing/rental service. In short, they do everything you expect a traditional bus stop to do (providing you with a sheltered place to wait for your ride) and a whole lot more into the bargain.

Our eaziCloud platform is once again went through the strictest compliance among edotco Group, Majlis Perbandaran Seberang Perai (MPSP) and Police Department. We are now offering 360° real time analytics on Wi-Fi active users serving as a key input to the trending forecast for subsequent roll out of bus shelters in the vicinity.

There’s a wealth of valuable consumer information readily available for service providers who install Wi-Fi networks with sophisticated data capture and analytics capabilities. Service providers can use this information to target their customer base with special offers, notifications of special events, or to determine the effectiveness of advertising or signage. They can better understand their customers’ preferences and routine habits, enabling smarter radio management, coverage levels, capacity planning and many other contributors to success.

There’s even more insight to gain for businesses with multiple sites. Wi-Fi equipment for those sites can use media access control (MAC) addresses to determine whether the same device is entering different locations and if so, when. This type of information can indicate consumer daily routine, traffic flow and crowd dispersion. It can also show whether a person is visiting the same site once a day or multiple locations during a day, as well as how patterns differ from weekdays to weekends.

These are just some of the many benefits Wi-Fi data offer to service providers. With all of the pluses, however, network owners need to be aware of some of the sensitivities. First and foremost is privacy of the individuals visiting the venue. Non-personal information that is not tied to a specific individual profile (such as the MAC address) raises little concern, but personal data (e-mails or names) must be treated differently, and people providing this information need to be made aware of how the business is using it.

There are many advantages Wi-Fi analytics offer to network owners as well as regulatory bodies, including helping to improve consumers’ experiences. Targeting public with smartly tailored user experience and understanding of public movements in and around the vicinity. It can also help city council and service providers to improve space layout, structural design and signage placement.