Wi-Fi as a Marketing Sword

AttreLogix Networks

Wi-Fi as a Marketing Sword

Super-Charge your venue Wi-Fi into a powerful marketing tool

Today, successful businesses make the most noise about their customer experience, and we think guest Wi-Fi should play an integral part in this. Make it beautiful, branded and seamless for customers to login just once across all your venues and you’re on to a winner. Turn on social media login, and drive your social engagement through the roof. AttreLogix eaziCloud Wi-Fi provides a powerful add-on over existing wireless equipment and can be setup in just a few hours.

The Wi-Fi captive portal tool available in the eaziCloud portal provide a comprehensive method to monitor and actively promote your business. You can tailor your splash pages with specific branding and advertising and send targeted emails and SMS. The landing page after logging in is also completely within your control.

With our captive portal, you can access a series of information collated between the eaziCloud framework and your venue Wi-Fi equipment. Our analytics platform provides real-time customer data and insight. Real time data can be accessed through intuitive user interface. User demographics such as age, gender and location, length of internet use, total amount of users and data usage are just some of the statistics you can collect. All information are stored securely within the eaziCloud infrastructure, hosted in state of the art cloud data centres.

Meaningful graphs that tell a story

With eaziCloud activated over your wireless network you can access a series of dashboards. Similar to web analytics, our platform displays real­-time visitors, passers by, dwell times, return visits and frequency; enabling businesses to truly understand their venues.

Using Wi-Fi, optionally Bluetooth and GPS components, we can enable additional location services to pinpoint customer movement in venues down to a few metres. Businesses can then send hyperlocal marketing messages to people as they move around the venue in real-time. What’s more, with the right setup, we can capture footfall numbers, and visitor analytics even if visitors don’t log in to the venue Wi-Fi.

For example, if a retail venue using eaziCloud to provide their guest Wi-Fi knows that a customer has logged in more than three times this month, they could reward them for their loyalty with a personalized offer such as a discount voucher of their favorite products. The venue can even apply this when a regular customer has their birthday, or they bring a friend who also logs into the Wi-Fi.

The same principle can also be used in larger venues. For example, stadiums can use the Wi-Fi to drive sales on season passes and push visitors towards the F&B stands for high margin products like popcorn and drinks. City councils can send highly targeted, relevant information to tourists and transport network users, offering a positive experience and streamlining movement around the busiest areas. There are many other use cases for venue Wi-Fi analytics, it’s important that the Wi-Fi services are built on a powerful and flexible platform like eaziCloud.